This millennial entrepreneur lost more than £74,000 on Alibaba Stock before capitalizing on his generation’s love of avocados and influencers. Now he is a self-made multi-millionaire

Here at The Good Life, you no longer have to imagine what life at the top is like: get real-life inspiration for how the most successful live their lives.

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Today Fortune meet Timothy Armoo, the London-based entrepreneur has founded several successful startups, been on the covers of business magazines and become a self-made millionaire – all before he was even 30 years old.

Armoo ​​​​was first introduced to entrepreneurship at the age of 14 (while living on a council estate), when he started offering tutoring to fellow students. He grew the company to 65 teachers in six weeks.

By the age of 17, he had already completed an acquisition, selling his publication Entrepreneur Express to Horizon Media, and was experiencing the pain of multiple failed ventures.

When most students were partying, Armoo ​​spent his second year at university in 2017 founding Fanbytes, his most successful venture to date.

17 years old

The age at which Timothy completed an acquisition.

The influencer marketing agency started connecting social media campaigns with brands and content creators. It soon had big names like the British government, Deliveroo and Samsung among its clients and by 2022 it was so lucrative that global media agency Brainlabs acquired it for an eight-figure sum. Armoo ​​​​was only 27 years old at the time.

Now he’s teaching others to follow in his footsteps through advice, public speaking engagements and his upcoming book Cheat codes.

The finances

Fortune: What has been the best investment you have ever purchased?

It’s a trade-off between a lithium mine and avocados. I financed the purchase of a lithium mine with some friends and it was a great deal. That yielded 63% within a year.

I also became an investor in a large avocado company from Kenya that delivers exceptional returns of 30-50% per year.

Don’t invest in things you don’t understand.

The worst?

I got caught up in the stock market hype and bought some terrible stocks: I lost £74,111 on Alibaba Stock (I know because I have a journal entry as a reminder not to blindly invest in anything.) I lost £53,241 buying Unity to buy. (Another journal entry.)

Fortunately, I made these mistakes early on when I sold my company and the lesson was: “Don’t invest in things you don’t understand” and “think about the cons before considering the pros.”

Do you have a wallet?

I do. I use it to maintain my ‘Help Someone Fund’, an amount of € 250 that I use specifically to help people during the week.

By helping, I don’t mean just giving to charity, but being very intentional. For example, paying for someone’s groceries or arranging a taxi home for someone who is having a hard time. I’ve been doing that for a while and I get really giddy when I see someone I can help. It is a selfish act of selflessness.

I use it to maintain my ‘Help Someone Fund’, an amount of € 250 that I use specifically to help people during the week.

Timothy on carrying a wallet.

What personal financial advice would you give to your 20-year-old self?

The amount of money you make is directly proportional to the skills you have. So if you want to make a lot of money, improve your money making skills. This could be things like marketing, sales or team management.

Ideally, you have skills that can be used to solve big problems, because the more problems you can solve, the more money you make.

Best investment:

What’s the one subscription you can’t live without?

YouTube premium.

I really think if they increased it to £1,000 a month it would still pay for it. The amount I have learned on YouTube has been groundbreaking.

Where does your favorite watch come from?

I’m not really a watch guy. I had a sentimental one from a family member that I recently lost in an ax throwing competition! For the time being, it is mainly Apple Watches. My friends have tried to convince me to buy a Patek or an AP, but I’m very “meh” about it.

The necessities

How do you travel to work?

I just walk to my office in London Bridge.

How do you get your daily coffee fix?

I do not drink coffee.

What about eating on the go?

I have a weekly subscription to a company called FuelHub, which ships prepared meals on the go. I get 10 meals every week and that is enough.

Here for the effort of effortless.

Counted calories, macro-balanced meal prep delivered to your door – https://t.co/ITFGJBnEDG #teamfuelhub #fuelyourbody #fuelyourperformance pic.twitter.com/wJTNRNDe4I

— FUEL HUB (@fuelhubuk) January 9, 2023

When I eat out, I usually do Farmer J, which gives me the protein and carbs I need. I’ve also recently become a fan of Yolk, who makes great sandwiches.

Where do you buy groceries?

Amazon for my organic eggs. M&S for everything else.

How many times a week do you eat out or cook at home?

I go out to eat once a week and it’s usually something high in protein, like a nice steak. My favorite is Cut at 45 Park Lane. Alternatively, I love this place called Casa Do Frango, but specifically the London Bridge branch. It’s affectionately called posh Nandos and they have the best chicken in town.

When I have a cheat day (I plan one a month), I go to a plantain chip shop near me. They are my weakness.

The treats

Are you the proud owner of futuristic gadgets?

I own a Remarkable Notebook, which have been great companions for me wherever I go. I no longer need so many different magazines.

I also absolutely love my Nothing EarPhones. I got these as part of a gift at a founders retreat and they are the best headphones I’ve owned. I used to be an Apple fanboy, but the fact that they are always muted when they call turned me off.

How do you relax after the top job?

I exercise a lot, five days a week. I have two gym memberships: ThirdSpace and Gymbox. My friends think it’s strange, but I think Gymbox has the best leg equipment, so I use it for leg day. On other days it’s Third Space. I also throw quite a bit and play padel.

What’s the best bonus treat you bought for yourself?

I didn’t learn to drive until November 2023, so at the beginning of this year I bought myself a Tesla Model X and had it wrapped in matte black. Every time I step in it I feel like Batman.

Armoo’s quarterly holiday destinations:

Take us on holiday, what’s on your holiday list?

I do a holiday every three weeks and then a big one every quarter. In the first quarter this was Japan and in the second quarter Brazil. The third quarter will be Vietnam or Costa Rica. I’m not sure about it. And I’m currently at a fitness training camp in Portugal for a week, which has been great.

Here at The Good Life, you no longer have to imagine what life at the top looks like: get real-life inspiration on how to live the most successful life. Dive into our other ‘The Good Life’ profiles.

Fortune wants to hear from European leaders what their ‘good life’ looks like. Contact: orianna.royle@fortune.com.