Malaysia Airlines successfully organized the largest airline trade event in Malaysia’s history, the first Malaysia Airlines Trade Elevation Summit 2024. In collaboration with Tourism Malaysia (TM) and the Malaysia Convention & Exhibition Bureau (MyCEB), the summit attracted 300 delegates, including more than 200 international participants from 48 cities in 21 countries.
The summit brought together key decision makers from major trading companies around the world, promoting global cooperation and defining future initiatives. This strengthened ties that are crucial in advancing Malaysia’s position in the global tourism landscape.
The event marked a major milestone in advancing the objectives of Visit Malaysia Year 2026 (VMY2026), positioning Kuala Lumpur (KUL) as a gateway to Asia and beyond and establishing Malaysia as a leading ASEAN tourism and aviation hub.
Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group, the parent company of Malaysia Airlines, said: “This summit goes beyond the typical conference; the fourth, partnerships that embody Malaysia Airlines’ inclusive spirit as we work together globally for mutual growth. We eagerly look forward to showcasing Malaysia’s hospitality and advancing tourism goals through strategic alliances.” aviation industry and beyond. We will continue to leverage these partnerships to fuel our expansion, expand our reach and focus our efforts on driving growth both domestically and globally.”
A highlight of the summit was the introduction of the Golden Wau Awards. These awards recognized top-performing sales agents who have demonstrated exceptional performance in increasing sales.
