The combination of Noah Lyles, Snoop Dogg and 16-year-old Quincy Wilson running for a spot in the Olympics has brought NBC to the largest audience for the U.S. track trials since 2012, according to Nielsen.
EUGENE, Ore. — The combination of Noah Lyles, Snoop Dogg and 16-year-old Quincy Wilson running for a spot in the Olympics brought NBC to the largest audience for the U.S. track trials since 2012, according to Nielsen.
Viewership for the Sunday evening presentation of the trials peaked at 5.7 million viewers around the time Lyles stepped onto the track for his win in the 100m final.
On Saturday night, the show, highlighted by Sha’Carri Richardson’s win in the 100, averaged 4.1 million viewers, marking a 41% increase from the same Saturday night for the 2021 trials.
Richardson also won that night, but her name recognition has grown since she was stripped of that title after testing positive for marijuana.
NBC has brought Snoop Dogg into the mix for its Olympic coverage, and he’s provided some entertaining moments during the trials, including when he met Lyles before Sunday night’s race and handed him a briefcase containing the team’s red tracksuit sprinter and Yu-Gi-Oh. ! trading cards.
Snoop also ran a 200 (in 34.44 seconds) with the help of NBC analyst Ato Boldon and former national champion Wallace Spearmon.
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Summer Olympics AP: https://apnews.com/hub/2024-paris-olympic-games
