Extra sauces and some unwritten content, please.
Chick-fil-A – yes, that Chick-fil-A – wants to launch a streaming platform. The fast food chain partners with Hollywood production companies and studios to create family-friendly, mostly unscripted, original shows. The Chicken Coop is also in talks to license and acquire content, according to a source who pitched a project.
One such program is a game show from Glassman Media (NBC’s “The Wall”) and Sugar23 (Netflix’s “13 Reasons Why”), which has been given a 10-episode order.
Budgets for unscripted are about $400,000 per half hour, sources indicate. Chick-Fil-A is also considering scripted projects and animation. “Top Gear” and “The X Factor” alumnus Brian Gibson leads the charge on programming.
While Chick-fil-A is of course known for its fried chicken sandwiches and waffle fries, the company wants to break into the reality TV business, which has shrunk in recent years. It previously produced a series of animated shorts for its site, “Stories of Evergreen Hills,” and launched Pennycake, its own brand of children’s games and puzzles.
It’s not the first non-entertainment company to enter the streaming wars, as brands like Lyft and Airbnb have previously staked a claim in the space. Bob the Drag Queen hosted the game show “Lucky Lyft” for the rideshare service, while MTV aired the Airbnb-produced “Gay Chorus Deep South.”
According to QSR, Chick-fil-A’s more than 3,000 restaurants have the highest turnover per store of any fast food chain in the US
Deadline broke the news.
