Tove Lo’s independent label, Beautiful Swedish recordshas signed googling eyes ahead of the release of her debut EP, “Starlet Sellout,” due out September 27.
Pretty Swede Records is an independent label founded in 2022 by Tove Lo. To date, Pretty Swede has released Tove’s 2023 LP ‘Dirt Femme’ and her 2024 collaborative ‘Heat’ EP with SG Lewis. Google Eyes’ EP “Starlet Sellout” marks Pretty Swede’s first release outside of Tove’s own artist project.
Pretty Swede has drawn googly eyes in collaboration with Tove’s long-time collaborators Neon Gold, who worked on Tove’s ‘Truth Serum’ EP in 2014, alongside music from Charli XCX, Marina & The Diamonds, Christine and the Queens, Ellie Goulding and more.
“Googly eyes is such an incredible artist, writer and producer, and her new EP is full of gold,” said Tove. “I’m very excited that this project is the first new artist release on Pretty Swede Records! Of course together with my friends at Neon Gold.”
+ Warner Music Nashville has signed Willem Beckmann on his schedule. The 28-year-old bilingual Texas native’s first post-signing offering is the single “Not That Strong,” due out on August 30.
“William has a swagger that is both retro and youthful. Combine that with his rich, timeless voice and the result is a modern-vintage sound that is quite unique, not just to the country format, but to all genres of music,” said Stephanie Wright, senior VP of A&R for Warner Music Nashville. “Whether he serenades in English or Spanish, you immediately recognize that William Beckmann belongs to one category of artist.”
“I am incredibly grateful for this opportunity to be part of the Warner family,” said Beckmann. “From the very beginning they had such a holistic understanding of both my journey so far and my vision for the future, I can’t wait to release music together.”
+ Starting today, US-based songwriters can claim and manage their catalog of work Tides‘s new songwriter tools to help them manage their royalties, including mechanical royalties.
“As a songwriter who produces my own music, the new Tidal songwriting tool makes a noticeable difference by giving me a clear look at my catalog to ensure I’m receiving the right royalties,” said singer-songwriter Sabrina Song. “Being able to manage my works in one place really allows me to focus more on making music.”
“To begin collecting royalties on their songs, creators must sign up with the appropriate rights organizations – a confusing process for most,” said AllTrack founder and CEO Hayden Bower. “We are proud to partner with TIDAL to introduce the new AllTrack technology that makes registering for performance rights and getting paid as easy as possible for creators.”
For more information, visit tidal.com/forsongwriters.
+ Independent publishing house Recipe songsin collaboration with Disruptive label publishing, has signed an Afrobeats artist Jaya. The Nigerian artist, songwriter and producer was signed to the company by Prescription Songs VP of A&R Eddie Fourcell.
Since the collaboration, Jaya has been featured on Da Baby’s upcoming album and is currently working on records for Oxlade, RunTown, Lion King 2 and a number of Nigerian artists.
“I am thrilled to be partnering with Disruptive Label and Prescription Songs on my global publishing deal,” said Jaya. “From day one, my mission has been to create Afro-global music while expanding as a multi-genre songwriter. Big thanks to Rob Jua and Eddie Fourcell for believing in me – exciting times lie ahead!”
Fourcell added: “Jaya is an incredible talent and as the world continues to embrace the great music and talent from Africa, I am equally excited to work with our team and Rob to help continue to develop and break through the next global talent. Nigeria!”
+ UTA has launched a new Christian music department led by Jonathan Robertswho joined UTA in May. Roberts is an industry veteran with more than a decade of experience in Christian-focused music acts and a proven track record as a talent cultivator.
“UTA is deeply committed to growing the Christian music division,” said Scott Clayton, UTA partner and co-head of UTA’s music division. “We are leveraging the full power of the agency and bringing together agents inspired by the genre and its connection with fans.”
“We are witnessing an unprecedented moment in the music industry, where Christian music is resonating with a broader audience,” Roberts said. “UTA’s selection of Christian artists reflects the growing demand for the genre and we are excited to be part of this exciting moment with these artists.”
UTA’s Christian music division serves as an extension of UTA’s Heartland initiative, which was founded in 2020 by UTA agent Nick Barnes, and will leverage the company’s extensive music network and resources ranging from music crossover to brand partnerships.
